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São Paulo Fashion Week

Ronaldo Fraga (check the knees of the inverted girls)

Alexandre Herchcovitch

The very eclectic São Paulo Fashion Week, that opened on Sunday, brings us lots of glitter, a cheerful attitude and  top models Lara Stone and Chanel Iman. The main fashion show held in Latin America  happens twice a year – in January for Winter and June for Summer collections (including beachwear, a growing Brazilian export product). Check the collections of Alexandre Herchcovitch (East European peasants and lots of textures) and Ronaldo Fraga (inspired by coreographer Pina Bausch), two of the most creative Brazilian designers out there. Check also the funny creations of Samuel Cirnansck (mixing surrealism and decoration elements with fashion).

All the collections and runways can be seen here.  And you will find the soundtracks of this SPFW, that closes on Friday, here .

Finally, here you can check the trends shown a few days ago, during the Rio Fashion Week.

Rosa Chá

Rosa Chá

Maria Bonita

Reinaldo Lourenço

Cori

Samuel Cirnansck

Iódice

Colcci

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Rio Fashion Week

Melk Z-Da

Ausländer

Giulia Borges

Lucas Nascimento

The winter collections shown in this 16th edition of the Rio Fashion Week are, well, not particularly carioca (the city’s demonym). The 27 designers that participate in the event are in a very sober mood. Gray and black, Gothic and heavy metal elements intertwine – think of Wolverine, depressed.

One of the exceptions is Cantão’s collection, which offers all the color you can handle. You should also pay attention to Lucas Nascimento, a Brazilian that lives in London, that designed some very unconventional knitted pieces.

The overall theme of the event is the Olympics (Rio will host the Games in 2016) and the local press defined the atmosphere as patriotic and euphoric.

Oskar Metsavaht, owner and designer of Osklen, a fast-growing carioca brand, presented the T-shirt he designed for the campaignRio, eu te amo (Rio, I love you). It publicizes the local version of the Cities of Love film franchise, that recently  released “Paris, je t’aime” and “New York, I love you”.  Fernando Meirelles (the director of “Cidade de Deus/City of God” and “The Constant Gardener”) and José Padilha (“Tropa de Elite/Elite Squad”) will direct segments of the new feature.

You can watch all the runway shootings here, in the official Rio Fashion Week website. The event, that began this Friday, will close on Wednesday.

Cantão

Walter Rodrigues

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