Brazilian meme – Brazil cannot live without honor

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A meme is an iconic idea or image, a concept that spreads within a culture. It is sort of a summary of a concept or moment. This post is the first of a series of Brazilian memes. If you have suggestions of similar images, please, let me know.

This litograph – “O Brasil não Sabe, não Pode e não Quer Viver sem Honra” (Brazil Cannot, Would Not, and Will Not Live Without Honour) – belongs to the London Imperial War Museum’s collection. It suggest that men should learn how to shoot to defend their homeland. The museum’s website doesn’t offer any context for this image, but it is easy to guess it was published during the First World War, because the title is a quote of W. Braz, president Venceslau Brás, Brazil’s president between 1914 and 1918 (the country had multiple orthographic reforms since then, so the original stands for Wenceslau Braz), who declared war on the German Empire.