photo by Mauren Veras/Flickr

Brazilians consume 1.4 billion liters of cachaça a year. The national spirit, made of sugar cane, seems to have seduced the American president in his recent visit to Brazil. But Barack Obama most certainly missed one of the funniest aspects of cachaça culture: the bottle labels. Inspired, campy, erotic or self-deprecating, they are an eloquent portrait of the country’s irreverence.

Here are some examples, divided according their inspiration:

Celebrities

Pelé, soccer star, in a less than accurate portrait

Zé do Caixão, Brazilian horror movie king

Erotic

Inspired by the wine Liebfraumilch

Self-deprecating

The only protection you will have in a rainy day

You drink, your car rolls over

Poor man's whisky

Poor man s happiness

And last but definitely not least

Almofadinha could be translated as dandy

Angel feet?

Sources: A Chave de Ouro, Good Friend and Boteco Móvel

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